This may be a lame post compared to the video above, but I needed an excuse to embed it in my blog. Any time a cool video explains research that challenges our commonly held assumptions comes out, it deserves a place in the Assumption Blanket. Plus, I think our motivations for clipping coupons fits well with the research. We do a basic task, we get rewarded for it, so we do more.
As for our rewards, I play catch-up with this post a bit. In April, we averaged 24.10% over 6 grocery trips for a total savings of $124.49. In May, we made 7 trips, averaging 30.47% savings from coupons, for a grand total of $224.63. That brings my running total to $853.10 for the first 5 months of the year. Talk about surprises - that's "The Truth!"
